PageRank is a web marketing tool that determines how tangible your site is to the Google search engine and on-line world. The higher your PageRank, the likelier your internet site will be found by others. PageRank provides the foundation for a variety of Google-based web tools, with a spread of factors coming into play.

PageRank was developed by Larry Page at Stanford School. That is the reason behind the term, PAGERank. Page went on to become a inventor of Google, Incorporated. Google developed and trademarked the term PageRank. Even when Google has exclusive license rights on the patent saved process used in determining a PageRank, the patent is given to Stanford College.