Before we look at and compare the strengths and weaknesses of both web 1.0 and web 2.0 I think it’s key to first clarify the definition… Web 1.0 refers to the first generation of the world wide web, where ‘websites’ were basic static HTML sites that is they had no provision for moving images, social commenting etc. Where as Web 2.0 refers to the second generation of the world wide web, where there are dynamic websites, blogs and social media sites. This is a short essay / thesis that will present my findings on web 1.0 vs web 2.0 (the benefits and drawbacks of both these mediums).

Social media advertising, social ads and social blogging are smart ways for smaller firms, start-ups and individual people to take advantage of the power of the Web to hook up with potential customers and clients. Social media web sites offer individuals and businesses mammouth exposure and immediate access to millions of Web users every day. A well-crafted social marketing and advertising campaign can also create a one-on-one relationship between companies and consumers in ways which print, radio and television advertising can’t.

Web 2.0 is a web idea that was born of talks between the Tim O’Reilly School and MediaLive International. Within these discussions, a number of interesting things about the past and future of the web were revealed. They include the notion that the web went through all kinds of important changes that have a lot of influence on how firms do marketing of their their goods and services (and outright run their businesses) on the internet. (By the way, I also deal with internet marketing stuff. You can visit my website for a good domain name.)

The web has come a long way since more than a decade ago. Nowadays, web 2.0 is the buzz. What is web 2.0? These are interactive websites where you can literally interact with other members just like yourself. In other words, these are community driven websites. One of the most popular of these is Facebook. If you are a business owner, you have probably registered on this site but the question is, how to get more Facebook fans.

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